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Classic Blue | Como a Pantone escolhe a cor do ano?

Posted on by Maíra Gea

A primeiro cor do ano

Classic Blue é a cor de 2020, mas essa não é a primeira vez que um tom de azul aparece como destaque de uma nova era. Próximo à chegada dos anos 2000 e com o bug do milênio ameaçando todos os sistemas informatizados do mundo, surge uma onda de preocupação que só cessaria após a virada de 1999. Em uma tentativa de acalmar os ânimos e tranquilizar as pessoas, a Pantone lança a primeira cor do ano – ou do Milênio – o azul Cerulean. E é aí que surge um fato que nem todos sabem. Embora artistas e grandes empresas utilizem os produtos da Pantone, a cor do ano não é escolhida visando o comercial.

Em entrevista exclusiva para a Gazeta do Povo, Blanca Lliahnne, a CEO da distribuidora Pantone no Brasil e responsável por editar a cor do ano desde os anos 2000, afirma que a cor do ano é feita para inspirar. Além disso, ela também deve refletir o momento atual da humanidade, como o mundo se encontra. Com seus colaboradores espalhados por todo lugar, o Instituto faz um levantamento cultural, tecnológico e social para entender o que as pessoas necessitam e desejam. Posteriormente, é só reunir os dados coletados pelos “caçadores de tendências” e lançar uma cor que reflita tudo isso.

Uma cor para uma nova década

Após todo o processo de pesquisa feito em 2019, começamos 2020 com a Classic Blue regendo a nova década. Dessa vez um azul mais escuro aparece para trazer a serenidade, fortalecer o vínculo entre as pessoas e colorir as novidades do mundo da moda, do design e da arte.  

View this post on Instagram

Introducing the Pantone Color of the Year 2020, PANTONE 19-4052 Classic Blue, a timeless and enduring blue hue elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of Classic Blue offer the promise of protection; highlighting our desire for a dependable and stable foundation from which to build. As we cross the threshold into a new era, Pantone has translated the hue into a multi-sensory experience to reach a greater diversity of people and provide an opportunity for everyone to engage with the color. We will be tapping into sight, sound, smell, taste, and texture to make the Pantone Color of the Year for 2020 a truly immersive color experience for all. Link in bio to learn more about Classic Blue. #Pantone2020

A post shared by PANTONE (@pantone) on

Depois de um 2019 dominado pelo “Living Coral”, ganhamos uma cor versátil e mais fácil de trabalhar, não acham? 

_______

Quer ficar por dentro das novidades do mundo da moda, beleza e skincare? Acesse nosso blog aqui e confira a nossa seleção de conteúdo feita com muito carinho pra você!

Maíra Gea

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